Other workshops are scheduled for December. Get in touch to see if you can join one for free.
"Yesterday's workshop was outstanding!! Thanks for sharing so many helpful tips and marketing ideas!! Your workshop will be so valuable for nonprofit organizations!"--Rikki Epstein, Executive Director of The Arc of Northern Virginia.
Time is Short
Visitors to your website and social media may give you just a glance before deciding to stay or go.
Your Target Audience
A little curious, a little skittish. Your target audience are your best prospects to grow your organization.
Eye-catching content is the only way to capture the attention of your target audience before they flee.
Show Your Impact
What makes you stand out among 1.5 million nonprofits? It's the difference you make as an organization.
Tell Your Stories Well
There are three kinds of stories.
There’s only one kind that gets people on your side.
Photos that Tell Your Story
Powerful pictures set the tone for your online pages. Weak photos do, too. Learn the difference.
Averages Hide the Truth
Tucked inside your analytics are hidden stories of your audiences. Learn to see what's really going on.
Write to be Understood
Don't make your readers work. Readability is key to keeping attention once you've grabbed it.
Power Up Your Copy
Get to the point. Tell the world what you're doing with action words that bristle with energy.
About the photos: The Audience, Impact, and Photos thumbnails are photos I have taken of activities at Special Olympics
events worldwide. The Stories thumbnail is from an activity at SPARC, Specially Adapted Resource Clubs in Northern Virginia. The blue static shot (Write Boldly) is stock photography, but I often feel that way when talking about these topics. All the other photos are mine.
Will Schermerhorn at AtomStream Communications focuses 20+ years of experience in online content and photography on your organization.
8 years as a newspaper reporter.
12 years with Internet pioneer AOL Inc.
10 years at Special Olympics International.
Professional photographer for D.C. agencies and nonprofits.