Think about it. Why should a donor give to you? Why should someone volunteer their time to support you? What would make a company stand beside you? What attracts staff that will commit to you?
How do you stand out? By showing your impact. Organizations who clearly, quickly, understandably show how they change the world get the donors, the sponsors, the volunteers and the staff.
Your impact is the power in your brand. The greatest work in the world won't attract people if they don't know about it.
Web and social media visitors give you just seconds to grab their attention. Dull copy, group photos and stock photography simply do not work.
Everything depends on those critical first few seconds. Are you ready?
Will Schermerhorn at AtomStream Communications offers you a comprehensive solution to making the most of fleeting attention spans. Knit together all the elements of a powerful website to draw in your target audience:
Get the big picture in a two-hour workshop at your office.
You and your staff will learn a framework that will energize your content marketing. Learn to balance the demands of time, interest and impact on every key page of your website.
Approach your content marketing in an integrated way. Fuse photography, writing and analytics to sharpen your online content.
Move past the easy shots and into the thick of the action. Show how you make a difference in the community.
Online writing needs to get to the point. Focused, energetic sentences grab attention. AtomStream coaching gets you there quickly and affordably.
Will Schermerhorn focuses 20+ years of experience in online content and photography on your organization.